Brand Identity Services

Make your brand stand out

From logo design to corporate identity kits, our comprehensive package of services will help take your company to the next level.

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Our Brand Identity Services

Branding

Branding

Your company needs a brand direction and a complete style guide to help your marketing thrive? Our team has created numerous identities and is ready to bring your brand to a new level.

Visual Identity

Visual Identity

If you already have certain brand elements ready and need someone to create a wholesome experience, then our team is ready to help you develop an unforgettable identity with a memorable custom design.

Identity portfolio

Why is it important to work on your brand identity?

Brand identity is more than just a logo. It’s a way to communicate your value to customers and help your brand become memorable. Our team prepares clear branding guidelines with a style guide, beautiful logo development, marketing materials like brochures, web content creation as well as graphic designs.

  • Align your brand with your company values
  • Create a foundation for successful marketing
  • Make your brand memorable for consumers
  • Attract more new customers
  • Stand out from competitors
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What does brand identity consist of?

  • Logo and its variants

    A logo is the embodiment of a company's brand identity, and it needs to be integrated with all the other design aspects. It should also match up well against competitors' logos in order to create an appealing visual for customers that will help your product to stand out among other brands.

    logofolio
    Logo-and-its-variants
  • Typography

    Good typography is the key to good branding. The right font can be powerful in and of itself, leading your audience's eye without distraction to the content on a page or screen. Most of the time, one primary typeface is enough to lead your brand design. Typefaces should work well with your logo and color palette.

  • Color scheme

    Depending on what emotions you’d like to convey, certain colors can become the perfect palette for your brand. We usually start with 1-3 primary colors and then add in some soothing accents as needed for each brand identity. We also offer light and dark options.

  • Supporting graphics

    The extended visual language should be functional and versatile enough for any creative project. It can help represent the brand with supporting graphics. Icons, images, social media covers will give the brand an edge in this day and age of multimedia overload!

    Supporting-graphics
  • Style guide

    Once our team determines the core elements of the brand identity, we start creating clear brand guidelines in the form of a style guide. The style guide provides a clear direction on how the client’s logo, brand colors, and typography should be used.

    Style guide

How do we create brand identities?

01

Clear positioning

Together with the client, we determine the brand’s purpose and why it is different from other brands, what value it brings to the customers, what it’s ain reason for existence. Undertadning the brand’s personality greatly helps in finding the right direction for it.

02

Market research

Our team studies the brand’s main competitors as well as niche brands. We also work with the client to see whether a through customer research is possible. The best way to find out what people want is to talk to them.

03

Ideating and brainstorming

Then it’s time to turn up the creative volume and sketch, sketch, sketch. We create multiple variants and options within the boundaries of findings from research and positioning. It’s important to offer our clients some diversity to choose from.

04

Developing a logo

It’s not easy to create a memorable logo that will be instantly recognizable and reflect the company’s spirit. Yet our team has created so many logos that do a great job of representing their companies.

05

Supporting graphics

The extended visual language should be functional and versatile enough for any creative project. It can help represent the brand with supporting graphics. Icons, images, social media covers will give the brand an edge in this day and age of multimedia overload!

06

Preparing a brand style guide

Once our team determines the core elements of the brand identity, we start creating clear brand guidelines in the form of a style guide. The style guide provides a clear direction on how the client’s logo, brand colors, and typography should be used.

Our clients say

Emma
Great communication, extremely productive and a genuinely nice group of people to work with. They gave us the advice we needed and made some great recommendations, but also listened very closely to our business goals and the needs of our customers.

Emma Warren-Jones

Co-Founder, Scholarcy
vlot
Ein-des-ein helped us with building and launching our B2B website. The team was great to work with, especially in regards to their client focus and their vibrant UI work. We were highly satisfied with the result and would be glad to recommend ein-des-ein to others.

Sandro Matter

Co-Founder at vlot
dmitry
It was a pleasure to work with Michael and his team. We are happy with the final result which turned to be creative, modern, and accurate. Besides, everything was delivered on time and on budget.

Dmitri Nogin

CEO & Co-founder at Emphy
christopher
The team at Ein-des-ein was amazing to work with. Michael was in constant communication with us every step of the way. They created a superb custom design for our website and developed a crucial backend integration. I will tell you, lose your fear of outsourcing overseas. You will be in talented and honest hands with Ein-des-ein.

Christopher Perry

CEO at Energy for a cause
aladin
The project result was quite impressive. The start, the progress, and the completion — everything was on a good level. I enjoyed the design, it was very professional! The animation was nice, too.

Thank you, Michael and the Ein-des-ein team.

Aladin Ben

Crypto advisor
natalia
The ein-des-ein team is always happy to work on every bit of feedback we give them. It was a great experience! We enjoyed both the process and the final result. Good luck with the future endeavors!

Natalia Walker

Co-Founder & COO at Boataffair
We successfully completed several important steps with the ein-des-ein agency. We've achieved measurable outcomes. We've been pleased with the quality of the deliverables. Everything was great from the initial design specifications to the final app version. We are expecting great engagement and conversions after the release. We look forward to developing more successful projects in the future.

Veronica Akhunova

Co-Founder, Sensters
Workflow was effective. We set up a joint Slack server and had regular review meetings. EDE provided a roadmap early on and then informed us on status and deviations.

Martin Liebrich

CTO, Staxe

FAQ

What is brand identity?

Brand identity is all about communicating the emotions and values that drive your brand through things like logo, typography, and color palette. You can create a powerful visual representation of your brand and develop eye-catching images to represent your company and your company’s mission. Brand identity might be the most important part of building a successful brand.

Why is website design separate from Identity services?

Website design and identity services are often separate because they involve different skills and focus on different aspects of a brand’s visual presentation.

Identity services typically involve the creation of a brand’s overall visual identity, including its name, logo, color palette, typography, and imagery. This work is often done by graphic designers and is focused on establishing the core elements that will be used to represent the brand across all materials.

Website design, on the other hand, involves creating the layout, navigation, and visual elements of a brand’s website. This work is typically done by web designers or front-end developers, and is focused on creating an intuitive, visually appealing, and user-friendly online experience for the brand’s audience.

While website design and identity services both contribute to a brand’s visual presentation, they involve different skills and focus on different aspects of the brand’s overall visual identity. As such, they are often treated as separate services.

What are the essential elements of brand identity?

Brand identity is the way a brand presents itself to the world, including its personality, tone of voice, and visual appearance. It is a key factor in how consumers perceive and remember a brand. The essential elements of brand identity include:

Name: The name of a brand is an important part of its identity and should be memorable, easy to pronounce and spell, and appropriate for the brand’s image and target audience.

Logo: A logo is a graphical element that, together with its logotype (a styled typeface) or slogan, represents a brand. A well-designed logo should be simple, memorable, and appropriate for the brand.

Color palette: A brand’s color palette should be consistent across all materials and should be chosen to reflect the brand’s personality and target audience.

Typography: The typefaces and font styles used in a brand’s materials should be consistent and appropriate for the brand’s image and target audience.

Imagery: The images and graphics used in a brand’s materials should be consistent with the brand’s overall identity and should help to tell its story.

Tone of voice: The way a brand communicates, both verbally and in writing, should be consistent and should reflect the brand’s personality and values.

Values: A brand’s values should be reflected in its messaging, actions, and decision-making, and should be communicated to its audience.

By establishing and consistently maintaining these elements, a brand can create a strong, cohesive identity that resonates with its target audience.

What do graphic designers do to create a unique brand identity?

Graphic designers play a crucial role in creating a unique brand identity for a company or product. They use their skills in visual design, typography, and layout to create materials that effectively communicate the brand’s personality, values, and message.

Here are some of the tasks that graphic designers might undertake to create a unique brand identity:

  1. Research: Graphic designers often start by researching the brand’s target audience, competitors, and industry to gain a deep understanding of the brand’s positioning and the design trends in its market.
  2. Develop a concept: Based on their research and the brand’s goals, graphic designers will develop a concept for the brand’s visual identity. This might include creating a mood board, sketching design ideas, and creating prototypes.
  3. Create a logo: A logo is a key element of a brand’s identity, and graphic designers will work on creating a unique, memorable, and appropriate logo for the brand.
  4. Design visual elements: Graphic designers will also design other visual elements for the brand, such as color palettes, typography, and imagery, to ensure that all materials have a consistent, cohesive look and feel.
  5. Create branded materials: Once the visual elements have been established, graphic designers will use them to create branded materials such as business cards, brochures, packaging, and websites.

Throughout the process, graphic designers will work closely with the brand’s stakeholders to ensure that the final design meets the brand’s goals and resonates with its target audience.

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