Kyiv post Case Study
About
The Kyiv Post delivers exclusive political, economic, and entertainment news from Ukraine in English. The newspaper is available both in print and online.
The ein-des-ein team won a tender to develop a mobile application for Kyiv Post and was humbled by the opportunity to work on a project of such scale.
Challenge
Apart from creating an iOS application that delivers Ukrainian news to readers around the world, the main challenge was to integrate the existing web news portal with a mobile application. There were certain backend issues that initially became a particular obstacle.
The UX challenge was to help users conveniently navigate through a wealth of content and to keep the content structured.
Integration with the web version
The web version readers were used to had to be seamlessly integrated with the app version. Moreover, the app had to feel like a significant improvement.
Goals
Convenient content structure
The app structure needed to be well-designed to help improve the reading experience and extend the time spent in the app, thus increasing the DAU (daily active users) rate.
Effective subscription prompts
Subscription prompts had to be thought out and placed well to inspire readers to buy a subscription. Monetization opportunities were very important for Kiyv Post.
Wireframes
App features
01. Onboarding screens
The onboarding process had to be simple and engaging enough to allow users greater familiarity with the new format of their beloved news source.
02. Integration with the web version
The right layout and meticulous UX/UI design work helped create an app that was easy to use for new and web version users alike.
03. Convenient content structure
Our team made a great effort to build an app that had a massive amount of content organized neatly and with the purpose of making it easy for readers to navigate it.
- Convenient categories
- Top Stories banner for highlights
- Live news with filters
- Menu visible at all times
- Search through all content
- Non-invasive subscription prompts
04. Archive of publications
This feature allowed users to easily browse all content and find older and recent articles filtering by date and topic.
05. Subscription prompts
All the methods used for the monetization of the app were designed to be non-intrusive to keep users engaged and positive about their experience.
- Extra materials via Subscribtion
- Trial version
- Expiration date notification
* The screens in this case study were simplified for the final version
of the app.
Result
The final app version is released internationally. Readers around the world can enjoy the modern, user-friendly app with up-to-date Ukrainian news and articles. Subscribers get a lot more access to publications and special reports.
About
The Kyiv Post delivers exclusive political, economic, and entertainment news from Ukraine in English. The newspaper is available both in print and online.
The ein-des-ein team won a tender to develop a mobile application for Kyiv Post and was humbled by the opportunity to work on a project of such scale.
Challenge
Apart from creating an iOS application that delivers Ukrainian news to readers around the world, the main challenge was to integrate the existing web news portal with a mobile application. There were certain backend issues that initially became a particular obstacle.
The UX challenge was to help users conveniently navigate through a wealth of content and to keep the content structured.
Goals
Integration with
web version
Typography is the key element of the UI for such type of apps. Improper fonts may even cause an outflow of users!
Convenient content
structure
The app structure needed to be well-designed to help improve the reading experience and extend the time spent in the app, thus increasing the DAU (daily active users) rate.
Effective subscription
prompts
Subscription prompts had to be thought out and placed well to inspire readers to buy a subscription. Monetization opportunities were very important for Kiyv Post.
Wireframes
App features
01. Onboarding screens
The onboarding process had to be simple and engaging enough to allow users greater familiarity with the new format of their beloved news source.
02. Integration with web version
The right layout and meticulous UX/UI design work helped create an app that was easy to use for new and web version users alike.
03. Convenient content structure
Our team made a great effort to build an app that had a massive amount of content organized neatly and with the purpose of making it easy for readers to navigate it.
- Convenient categories
- Top Stories banner for highlights
- Live news with filters
- Menu visible at all times
- Search through all content
- Non-invasive subscription prompts
04. Archive of publications
This feature allowed users to easily browse all content and find older and recent articles filtering by date and topic.
05. Subscription prompts
All the methods used for the monetization of the app were designed to be non-intrusive to keep users engaged and positive about their experience.
- Extra materials via Subscribtion
- Trial version
- Expiration date notification
Design System
Our team developed a design system for the Kyiv Post to revitalize its brand identity and make sure their mobile app and their web app correspond with each other.
Result
The final app version is released internationally. Readers around the world can enjoy the modern, user-friendly app with up-to-date Ukrainian news and articles. Subscribers get a lot more access to publications and special reports.
