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Latest mobile app development trends for businesses in 2023

Hanna Milovidova
What businesses need to know about mobile app development trends in 2023_1

The world of mobile design and development is quickly evolving. Apps are projected to reach unprecedented levels of usage and downloads in 2023-2024. Analysts anticipate that the total number of downloads could exceed 299 billion this year, as people’s reliance on their smartphones continues to grow. Companies have to ensure that they keep up with emerging trends and expectations in order to remain successful. This includes providing an intuitive UI, robust security features, and personalization options. In this blog post, we’ll discuss what businesses need to know about current mobile app development trends. We’ll give insight on the latest tools that are being actively implemented, what kind of UX s preferred by customers nowadays, and how to make an app that will help you stay ahead in this digital age.

Companies of all sizes continue to invest heavily in various digital products. As users increasingly demand more from their smartphones, developers have to work on giving them even more engaging experience and offer higher levels of personalization. With new technologies such as AI, blockchain or VR being integrated into applications, more sophisticated solutions than ever before can be offered to the market. Let’s take a look at every aspect that is shaping the industry.

The implementation of AI and Machine Learning will increase

Businesses are increasingly incorporating these technologies into their programs to offer clients a streamlined and personalized experience. AI-empowered applications give more accurate recommendations and enable entrepreneurs to quickly analyze data to make informed decisions. A music streaming platform might implement AI to offer personalized playlists for listeners based on their listening history. AI and ML analyze consumer data and make predictions about future behavior. Thus, they improve the experience by suggesting actions or content that people might be interested in.

Additionally, machine learning algorithms are able to automatically generate code or identify bugs, speeding up the workflow significantly. Some other examples of AI and ML implementation include:

Image interpretation and speech recognition. AI and ML are useful for features like object recognition or voice control in a virtual assistant solution.

Natural language processing. AI and ML take part in understanding and responding to human language in features like chatbots or virtual assistants.

Performance optimization. For example, an app might use AI to dynamically adjust its resource usage based on the device’s current performance.

Predictive analysis. AI and ML help to predict problems, such as detecting and preventing fraudulent activity or predicting when maintenance is needed.

Chatbots are becoming more popular

The use of chatbots is likely to become even more popular among other app development trends due to a number of reasons. They provide users with real-time, personalized support and improve the customer satisfaction significantly. AI-powered assistants interact with visitors in natural language, giving them a more human-like experience. Chatbots collect data about clients which helps companies to further customize services or make more informed decisions.

Furthermore, such an option greatly reduces costs and improves user engagement. It eliminates the need for manual customer support and provides visitors with an immediate response. Advanced chatbots handle more complex tasks such as booking a hotel or buying tickets.

According to Gartner’s forecast, more than 50% of businesses plan to implement chatbots in 2023. Additionally, AI-empowered chatbots are expected to handle up to 95% of customer interactions by 2025.

There will be a rise in demand for AR and VR applications

AR and VR apps are expected to experience a surge in popularity as they are becoming more immersive and accessible. For instance, people view 3D models of items via their phones or engage with virtual tours of real-world locations. Additionally, AR/VR instruments help to achieve certain marketing purposes, allowing customers to interact with products before buying them.

The COVID-19 pandemic has also contributed to the growth in this niche. They offer a way for people to experience new things and connect with others remotely. Here are some trends businesses should be aware of:

More seamless and immersive UX. Companies are investing heavily in research related to 3D object detection, facial recognition, natural language processing and computer vision. They all are paving the way for more powerful AR/VR solutions.

Greater adoption in e-commerce. AR and VR are being utilized more frequently in the e-commerce industry. They allow customers to virtually try on products or preview items in their home before purchasing.

There will be a rise in demand for AR and VR applications_1

Expanded implementation in education, healthcare and training to create immersive and interactive learning experiences.

The gaming industry is a major AR and VR adopter. We expect to see more games that utilize them in the coming years.

The roll-out of 5G networks enables faster and more reliable internet connectivity, which also supports the development of more sophisticated and data-intensive AR and VR products.

The research suggests that by 2024 there will be an estimated 1.7 billion mobile AR devices worldwide:

There will be a rise in demand for AR and VR applications_1

IoT Apps continue to Grow in Popularity

Internet of Things applications have seen explosive growth compared to other app development trends. According to research by IDC, there will be 55+ billion connected IoT devices by 2025, generating almost 80B zettabytes (ZB) of data. Moreover, the global IoT market is expected to exceed $1 trillion in value by 2025. This figure is reflective of the increasing demand for connected devices across industries. We could mention automotive, healthcare, consumer electronics and retail.

There are several reasons why Internet of Things applications are growing in popularity:

  • they make it easier for owners to control and monitor their connected devices remotely, which is convenient and time-saving.
  • they monitor and control security systems like door locks and cameras, providing additional protection for homes and offices.
  • IoT devices communicate with each other and exchange data, which improves efficiency by automating tasks and optimizing processes.
  • the demand for smart thermostats and appliances is on the rise. IoT applications are an integral part of this trend.

Overall, the convenience, efficiency, and connectivity provided by IoT apps make them an attractive option for companies and consumers alike.

More Focus on Security

Applications are often targeted by hackers who seek to gain unauthorized access to sensitive user data. That’s why companies are recognizing the importance of fortifying security measures and spending more resources on ensuring their products remain safe. This includes utilizing better encryption algorithms (encrypting data helps to protect against data breaches and unauthorized access to sensitive information), performing regular audits of code and system architecture, investing in hacker-deterring solutions such as biometrics and two-factor authentication, regularly updating software and devices, choosing secure servers and networks, and educating their employees on security best practices.

With data privacy concerns on the rise, businesses need to prioritize the protection of personal data and ensure that they are compliant with relevant regulations such as the General Data Protection Regulation (GDPR). Instead of treating security as an afterthought, businessmen have to integrate security measures into the development process from the outset to ensure that products are secure by design.

According to a recent report from Gartner, spending on information security and risk management products and services is forecast to grow 11.3% to reach more than $188.3 billion in 2023.

Additionally, based on research by MarketsandMarkets, the size of the application security market is expected to reach USD 13.2 billion by 2025.

With these numbers in mind, it’s clear that greater investments into this area will be made in anticipation for the years ahead.

Touchless UI and Eye Scrolling

These innovations have been gaining traction in the digital space and are usually mentioned among the hottest app development trends . Touchless UI enables interaction with a gadget through gesture-based commands and other physical movements, which is more intuitive and natural than traditional mouse-based or keyboard inputs. This is especially helpful  in situations where it is inconvenient or impossible to touch a screen, such as when a person’s hands are dirty or when a smartphone is mounted in a hard-to-reach location. Touchless interfaces are also becoming more popular as a way to reduce the transmission of germs.

Similarly, eye scrolling refers to the use of eye movements to scroll through content on a screen: a camera or other sensor detect eye movements and interpret them as commands. Eye scrolling is still in the early stages of development, but it has the potential to make it easier for people with physical disabilities to interact with gadgets and could also be helpful to improve the efficiency of certain tasks.

Both of these technologies offer people more options for interacting with the product, thus improving accessibility as well as overall UX. Combined, these developments are sure to shape the future of human-computer interaction in the years to come.

More apps for foldables

With the emergence of foldable devices (FD), developers are now designing more software specifically tailored for these unique gadgets. These programs are optimized to utilize both the folded and unfolded states of the gadget, creating a hybrid experience that feels both natural and intuitive.

Samsung’s Galaxy Fold 2 offers its owners a variety of options like split-screen multitasking, gaming with immersive visuals, and creative endeavors such as writing and drawing with the S Pen. Similarly, Microsoft’s Duo works on two screens simultaneously, making it easy to switch between separate tasks without any lag or delay.

Microsoft Office’s Word, Excel, PowerPoint have been optimized for FD, with features like the ability to span a document across both screens when the smartphone is open and a special “Compact” view when it is closed.

More apps for foldables_1

Samsung DeX allows users to run multiple apps at once and utilize their FD as a desktop computer when connected to a monitor.

Adobe Photoshop has been optimized too with features like the ability to open multiple images on the same screen and use one half of the display as a reference while editing on the other half.

Split View divides the FD’s screen into two separate windows, each running a different app.

Continuum connects the FD to a monitor, keyboard, and mouse, turning it into a full-fledged PC.

The wearables market continues to grow and evolve

Miniaturization of wearable technology is likely to become increasingly popular as manufacturers strive for more compact and integrated gadgets. A rise in smart wearables is predicted, with an emphasis on health management and performance optimization features such as activity tracking, heart rate monitoring and sleep analysis. Increased connectivity between wearables and apps will enable better data synchronization across multiple platforms.

Finally, the use of artificial intelligence within the wearables sector is anticipated to expand due to its potential for providing personalised recommendations based on activities and habits. All of these developments should help foster further innovation in this growing sector during the next couple of years.

There are a wide variety of apps already available in this sector, offering further possibilities to enhance UX:

  • fitness trackers –  Strava and Runkeeper
  • health management – MyFitnessPal and Fitbit
  • sleep monitoring – Sleep Cycle and Smart Alarm
  • trackers – Tile and TrackR
  • lifestyle – FitStar Yoga and 7 Minute Workout
The wearables market continues to grow and evolve

Additionally, many smartwatches now feature their own dedicated applications for music streaming, messaging and maps.

The Rise of 5G

5G is the fifth generation of cellular network technology, and it represents a significant advancement over previous generations.

It is set to revolutionize the way we live and work with its faster speeds, better reliability, lower latency, and ubiquitous coverage. It is among the hottest app development trends globally as it enables industries to become more efficient and connected than ever before, enabling a range of new use cases that weren’t previously possible: autonomous vehicles, asset tracking, remote healthcare and much more. What are its key features and benefits?

Faster speeds

There are significantly faster download and upload speeds, with some experts predicting speeds of up to 10 gigabits per second. This will give us the ability to download large files, stream high-definition video, and perform other data-intensive tasks much more quickly.

Lower latency

Latency refers to the time it takes for a signal to travel from one point to another. 5G networks have much lower latency than previous generations, which means that they support real-time applications such as VR or remote gadget control.

More capacity

5G is able to support many more gadgets, so it is irreplaceable for crowded places such as concerts, festivals and sporting events.

Energy efficiency

It is more energy efficient than previous generations, which means that smartphones run for longer on a single battery charge.

5G is also projected to have an economic impact of up to $12 trillion by 2035. That’t why developers should be aware of its potential opportunities. It is still in the early stages of deployment. However, as more and more countries and carriers roll out 5G networks, it is expected to become one of the most influential app development trends and the dominant cellular network technology worldwide.

Energy efficiency_1
The growth of 5g connections projection (global market), source: marketer.com

Blockchain will be still playing a significant role in app development

By leveraging the decentralized nature of blockchain, this powerful tool provides greater security and ensures the data integrity. It also enables faster and more efficient transactions with its immutable ledger system.

Blockchain benefits

It allows for the secure exchange of value without the need for intermediaries. A perfect solution for in-app purchases, peer-to-peer payments, or other types of financial transactions.

Identity verification. This could be especially useful for apps that require people to give sensitive information, such as healthcare or financial platforms.

Applications that track the movement of goods through a supply chain could be enhanced with blockchain technology. This would allow for the creation of an immutable record of the packages movement, which could improve transparency and efficiency.

Decentralized app storage. This would allow for apps creation that are not dependent on a central server, which makes them more resilient to attacks and outages.

Data ownership: Blockchain technology gives users greater control over their own information. This could allow them to monetize their data by selling it to third parties. Or, to selectively share it with developers in exchange for certain benefits!

Choose Ein-des-ein for your next project

With advancements in technology, there is plenty of potential for creating innovative solutions. Ein-des-ein is a mobile app development company with an extensive expertise in FinTech, e-commerce, SaaS, HealthTech and other areas. We have been providing mobile development services for more than 7 years. Our specialists leverage the latest innovations in mobile design and development to create functional yet visually-appealing products that increase user engagement and streamline processes more effectively.

We know how to create an app that is feature-rich, highly scalable and has user-friendly interface. We take pride in our ability to make use of cutting-edge tools and APIs to build applications that meet the needs of today’s business environment. Our team is experienced both in android development and ios app development and is dedicated to staying ahead of the curve when it comes to emerging app development trends.

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